How to Improve Your YouTube Channel

YouTube is the second most popular website in the world and one of the main mediums for general entertainment. YouTube is full of exciting, dynamic content. You can find everything from comedic sketches, to drama productions, musical acts, and even television news on YouTube.

Over the years since it began in 2005, YouTube has become one of the most-used video streaming platforms, with millions of people uploading hours of content every minute of the day.

You might want to get a YouTube channel of your own going, but how can you be sure people will watch it, and it won’t get lost in the mix of the millions of YouTubers also trying to get their content noticed?

This is nothing to worry about, because with some work, a bit of time spent researching, and a little optimization, you can improve your YouTube channel with ease. Hopefully, making some fine-tuned adjustments will come in handy to get your channel even more views and subscriptions on YouTube.

Succeeding on YouTube

So, what can you do to make your channel begin climbing the ranks on YouTube with a better viewer count?

There are several tweaks and optimizations you can make to your channel to make it perform better. Some of these adjustments, while seemingly small, can go a long way in helping you get a bigger audience for your channel, so pay close attention to some of the following tips on optimizing and improving your YouTube channel.

  1. Make content people want to see

The first and most obvious thing you should do as an aspiring YouTuber is to try your best to make content that people will actively seek out. This can seem challenging as you discover your own style and your audience, but over time, it will get much easier.

Basically, make content that you would want to watch. It will be hard to please others on YouTube if your content doesn’t please you, so make sure that you are producing appealing, interesting content that people will want to check out.

  1. Use appropriate tags

When you upload a new video, you will be able to put tags on it so people will be able to find it easier. Tags also help the YouTube algorithm decide who it should recommend your videos to, so be sure you are filling your tags out as well as you possibly can.

Tags are simple – if you’re running a channel centered on cooking, try to use tags that go with that category. A cooking channel might utilize some of the following tags, for example:  #Food #Cooking #WinningInTheKitchen #ChefHowTo.

Look at similar channels and how they tag their videos to get an idea of appropriate tags for your videos if you are having trouble coming up with them on your own.

  1. Accurately fill out the information and categorize your videos properly

To make it easier for people who might be interested to be able to find your video, you should make sure you give it accurate information in the description box, and be sure to categorize it the right way. In your Upload Studio, you can see categories for your video, and fill in some information on it.

Make sure you do everything as accurately as possible.

For example, if you are making a series about video games, make sure you use the Gaming category for your video. This way, people interested in seeing videos about the latest video games will be more likely to see your content over another channel.

Accurately labeling everything can be a powerful way to net more views and subscribers, so take the time to do it right.

  1. Provide an incentive to subscribe

One of the main ways you can be sure to get recurring views on your videos is through your subscriptions, where folks who like your content will be notified when you post something new. Subscriptions go a long way in helping you build up your views and following on YouTube, so don’t forget how important your subscribers are.

To help gain even more subscribers, you should try to come up with some incentive to get people to subscribe to your channel. It could be bonus videos only for subscribers, special perks that only subscribers receive, or something else. Be creative and come up with a cool incentive for people to subscribe to your channel. You might be surprised at how effective this can often be.  

  1. Don’t forget the thumbnail

While a seemingly small detail, the thumbnails on your videos can actually go quite a long way in helping make sure your video is watched. YouTube will automatically generate a thumbnail for your video when you upload it, but these thumbnails are just screen grabs from random points in the video.

You should make a custom thumbnail for each video, something that will help the video stand out from the crowd.

A huge percentage of YouTube videos are clicked on thanks to their thumbnails, not their titles. This is why you should put a good deal of consideration into your thumbnail and make an appealing and relevant image that people will see.

This thumbnail will be a potential viewer’s first impression of your video, so make sure it is neat, graphically appealing, and somehow related to the content in the video.

Get Your Content Seen By More People

At the end of the day, YouTube can be a great way to get eyes on your business, your site, or just to make a little money off of content creation. You can promote products in your videos, you can talk about a service you provide, or you can just make cool videos that you think people will enjoy in an effort to monetize your content creation.

Nothing is impossible in the world of video production, and YouTube is the premier destination for online video creators these days. Use some of the tips above to optimize your YouTube channel and videos, and you should find it simple to rack up the views, likes, and subscription counts.